Some people think that SEO (search engine optimization) is a big rocket science. Many people just give up so easily because of the frequent changes in SEO world. However, you can do a pair of easy things to improve the SEO of your WordPress blog.
It’s not necessary for a person to be technically sound enough to do these things. Anybody with a WordPress blog can easily understand and implement these steps right now to boost up his Blog’s ranking. Notice that, don’t expect a quick shoot up of your search ranking in the search engines because SEO is the combination of on page and off page factors.
Therefore, it should improve the visibility of your blog up to some level than the current status. Have a look at the steps below:
Also Read: The 30 Best Free Blogging Sites
Write What People Want to Read
Write articles for the real humans, not for the search engines. This is a common phrase everybody uses when it comes to SEO. Because when you try to write for search engines you probably go for keyword stuffing and appear more like a spam.
So do your keyword research properly on the topic and a write a brilliant article on the topic that is engaging and interesting. With the keyword research, you will come to know about the demand for the topic that how much people want to read about it. Write something of value that people spend time on your article to read.
The more time people will spend reading your article, the more is the chances that the bounce rate of your blog will decrease. It will help in ranking and improve your blog’s SEO.
Measure the SEO Score of Your Article
Writing great stuff is great. But how would you know that the stuff you have written is well optimized for the search engines or not. To make your content worthy both for the search engines and people. You need to analyze your content.
A popular WordPress plugin named “SEO by Yoast” can help you in this regard and obviously will improve the SEO of your article/content. It is simply to use and understand. If you have not tried it yet. Just give it a try.
Also read: How to create an AdSense optimized Blog
Make the Images Speak Louder
Search engines can’t really tell that what a certain image is all about. So make sure you use the alt tag on every single image you upload to your WordPress blog. It drastically improve the SEO of your Blog and make the search engines identify and index the images on your blog.
Share it All over on the Social Media
A well-written content worth nothing if it doesn’t have anyone to read. Tell people about your published article and drive traffic to your website. Share your articles on Facebook, Twitter, LinkedIn, Google+ and other popular social media platform.
Sharing your posts to the relevant groups and communities can help build your authority in your industry. The more traffic your article generates from social media, the more it gives the signal to search engines about the better performance of the article and improve your WordPress blog’s SEO & ranking.
Leave Your Footprints on the Others’ Blogs
When you read something interesting on other blogs. Don’t just cross the tab and move on. Take your time leaving a worthy comment on the post you have read. Most of the blogs are Dofollow, which means the search engines see the link as a backlink which will have a benefit to your ranking.
Never say something short like “Nice article” or “Thank you.” Be constructive and leave a brief comment.
Sometimes, due to the server loading or big size images, the site loads slowly and more often it doesn’t load the images you have on your site. The greater your blog takes the time to load, the greater it has a bad impact on the blog’s SEO.
Make sure that you upload optimized images and remove extra plugins from your blog. It will help you increase the site speed and surely will have a better impact on your WordPress blog’s SEO as the site speed is one of the ranking factors.
Use the Custom Structure For the Permalinks
The benefit of the custom structure of the URLs is that it helps the search engines to locate your articles easily because the customized URL has the keyword in it which makes it easy to shoot up your ranking. Under the setting tab, click on the permalinks and choose the custom structure.
Create a Sitemap
You can’t get visitors from the search engines unless search engines index your content. Sitemap tells to the search engines that here is the content. Therefore, it is the basic strategy of your blog’s SEO. Afraid? how would you do that? Sit back and relax.
WordPress has made it simple and easy for its users to generate XML Sitemap automatically by using a plugin. Install it, set it up and invite the google to find you.
Get Some BackLinks
Getting backlinks can dramatically improve the SEO of your WordPress blog. You can go for getting backlinks via many ways that include guest posting, blog commenting and so on. Find people in your own niche and guest post on their blogs. This way you can get do-follow backlinks which will boost up the ranking for your blog.
Right Kind of Linking
Linking is an essential yet very critical part of the WordPress blog’s SEO. The right kind of linking can improve your blog’s SEO score and rank quickly. You can do this through 2 ways.
- Internal Linking
- External Linking
Internal linking refers to inserting links of the other relevant articles of your blog in your post. Internal linking doesn’t only improve the ranking, but likewise, engage the user with your website. Moreover, the external linking refers to inserting links of the relevant articles of the someone else’ blog in your post. It tells the search engines that you have written a piece of content solely to help the humans.
For your thoughts, there’s a comment box.