Have you ever come across with such a situation where you got very few downloads for your beautifully designed app?
Your app worth more than few hundred of downloads and purchases. But unfortunately, there are too few downloads that could not even cross the breakeven point. There must be something very wrong if your well-designed app is not getting the number of downloads you were expecting.
Also Read: Turn Your Idea Into a Business
There are a lot of well-designed apps which have gotten no success. However, making an app successful takes more than just sharing on social media. There are some wonderful ways/tips to improve the visibility of your app which will increase the number of your mobile app downloads incredibly. These are strong actions every mobile app developer must take to increase the downloads in the major app stores, such as Apple App Store, Google Play, and Windows Play etc.
Mobile app marketing
Mobile app marketing includes all those efforts that are done to market mobile app and get visibility in app stores. App store optimization, web presence, email marketing and social media promotion are all the tools of mobile app marketing. But the clever mobile developers know to engage users and focus on few more things such as branding, competition and the keywords to be ranked for.
Branding benefits every type of business. It doesn’t matter whether your app belongs from music industry or gaming industry. It gives identity to your app and helps the clients to recognize your app. So you have to focus on the name of the business, the style of the app and the icon (logo ) that will represent your app in the app market. Branding gives an initial impression to users on your download app pages and converts users into downloads.
When you will exercise the keyword search, you will come to know about the competition. Because every keyword has different competition and clear category. So, clever mobile app developers find out what other keywords are and see how they rank in the market. This type of analysis also gives an idea about placing a mobile app in the right and profitable category.
App store optimization (ASO)
App store optimization is a crucial step to make your app visible in the app stores. App store optimization is based on keywords because keywords are the building blocks of the app optimization, so using the proper keywords are important to make your app reachable & visible to as many people as it could be.
As discussed that keywords play very important role in the app store optimization for making people find your app, so check the description of your app and make it sure that it describes the product very well. Most of app stores use the descriptions when the users type keywords in searches.
Although, you don’t need to overcrowd the description with keywords, just mentioning all those list of features that are covered by your app can be helpful. There are a lot of free keyword tools to evaluate potential keywords for your app that might be searched by app downloaders. Adword would also help in this case.
Mobile app rankings
After developing an app, you need to focus on to make your app rank better in major apps stores. Mobile app rankings are based on many factors that must be taken into consideration by every app developer to increase mobile app downloads. Some of these factors include keyword selection, Category selection, Download ratio, download retentions and user reviews. These are the factors which contribute to app rankings and give a better chance to increase mobile app downloads.
Mobile app analytics
Mobile app analytics can also help you increase the number of downloads by letting you know about your app performance and can tell you where the improvements are needed.
Monitoring your mobile app’ performance and monitoring overall app helps you understand your audience, their age group, how long they use app etc. These results are very significant to increase downloads. It tells the developer about the usability of his app and his segment so that he can easily focus on the right segment and improve the mobile app to encourage further downloads.
By comparing your mobile marketing performance against your industry competitors, you will get an idea about the facts and market that affects your marketing goals. It allows you to make changes and adapt new methodologies to gain better exposure.
App store analytics
App store analytics is the best way to track certain things like how many people downloaded your app, how much money your app is making and who thinks of your app is important. It’s very famous saying in app’s world that “It’s not all about the number of downloads. You also need to learn how, when, where and by what kind of audience your app is used.” It means it is important to know about the stores and people using the store to make the decision about your app and improve your app visibility in app stores.
What do mobile app developer track and monitor? There are 5 basic measures of user behavior i-e
- Acquisition: Where / what channels do users come from?
- Activation: What percent have a happy initial experience?
- Retention: Do they come back & revisit over time?
- Referral: Do they like enough to tell their friends?
- Revenue: Can you monetize any of this behavior?
Tracking such type of activities help a developer understand about the stores and can make his app according to the trend. App store analytics can dramatically increase the number of mobile app downloads.
Mobile app promotion
Mobile app promotion can be done through several ways including both paid and unpaid promotion. A Mobile app can be promoted via blogging, Search engine optimization, social media marketing, article marketing or email marketing etc. Mentioned below are some popular ways to promote mobile app that are:
-Create Web presence and a website
Creating a website is the best way to make your online presence. You could also insert screenshots and videos so that potential users get a general feel of your app. Having a website optimized for traffic drastically increase the number of your mobile app downloads. It also gives you an opportunity to appear like professionals and give you web presence for your app that increases the chances of your long-term success.
-Social Media Promotion and E-mail marketing
Social media becomes an integral part of life. Take advantage of it, because promoting your app through social media gives exposure to your app and help it to reach out maximum audience. Also, having optimized and good landing pages will not only drive you traffic, but it will also build a large number of subscribers and give you a list of emails. Employing email marketing strategy rightly can increase your mobile app downloads.
Mobile app marketers also use paid media and advertise with different mediums. Many marketers display ads on tech blogs to drive relevant people because they are easy to convert into downloads. SEM and SMM are also used to market the app.
There are numerous moves that can be made to enhance your app downloads and quickly increase your exposure to the market at bigger. By starting with your app store presence, and looking at how you can build up your region around the web, you will inconceivably construct your mobile app downloads and help you gain exposure in the long term.